Founder & CEO
Jarrett White
Licensed mortgage broker who built the first version of Broki to fix the problems he dealt with every day in his own business.
Currently lives in Langley, BC
Our story
Built by a mortgage broker who got tired of broken systems.
Broki started as a solution to a problem I was dealing with in my own mortgage business — too many systems, too much manual work, and nothing that actually worked the way I wanted it to.
So instead of switching systems again, I decided to build one.
Meet the founder
I never planned on building a software company.
My name is Jarrett White.
Before mortgages, before Broki, and before I knew anything about software, I was working in an auto body shop detailing cars.
I had done well in school, but I had no idea what I wanted to do with my life. I just knew I didn’t want to spend years and thousands of dollars pursuing something I wasn’t passionate about.
So I went to work.
Paid on output, not hours
The lesson
I learned early that results matter more than hours.
While working at the body shop, I noticed the technicians didn’t all work the same schedule. Some arrived early. Some came in late. Some left early. And I couldn’t understand how that was possible.
Then someone explained flat-rate pay to me. You weren’t paid because you sat in the building for eight hours. You were paid based on what you produced.
That completely changed how I looked at work.
“If I could work harder, become more efficient and create more value, I could earn more.”
Cars painted todayBusy
IncomeCOVID$0
Red Seal painter
Then everything changed.
I went to school, became a Red Seal automotive painter and went all in. I was painting three or four cars a day, working late and doing incredibly well for someone in their early twenties.
Then COVID hit.
People stopped driving. Cars stopped coming into the shop. And almost overnight, my income disappeared. That forced me to rethink what I wanted to do next.
A happy accident
I was going to become a Realtor.Then I saw the words “Mortgage Broker.”
While signing up for real estate licensing, I noticed mortgage brokering was another option. I remember thinking:
So I started researching. What surprised me was how few young mortgage brokers I could find compared to Realtors. There were tons of people in their twenties and thirties building real estate brands online. Very few mortgage brokers.
That looked like an opportunity.
Young Realtors onlineEverywhere
Young mortgage brokersAlmost none
“I decided I was going to become one of the younger brokers who really made a name for themselves in the industry.”
Building the business
The business started growing.
Year 1$0M~ funded
Year 2$0M~ funded
Then$0M~ annually
3 years running$0M~ funded volume, every year
But the biggest reason I was able to grow wasn’t just because I worked hard.
It was because I became obsessed with systems. That obsession would eventually become Broki.
The real problem
The better my business became, the more frustrated I became with the software.
I tried system after system.Every time, days — sometimes weeks — moving everything over and rebuilding my workflows.
“Eventually I got tired of looking for the perfect system.”
So I decided to build it.
The first version
Broki didn’t start as a CRM.It started as a tiny document portal.
AI development tools were just beginning to emerge, and I became fascinated by what was suddenly possible. I decided to try building something myself.
The first version was rough. Really rough. But it worked.
And once I realized I could build solutions to the problems I was experiencing every day as a broker… I became completely obsessed.
The side project
Then the side project took over my life.
0months of building
0hours a day, close to
☀ Mortgage business by day☾ Software every free minute
Feature after feature. Workflow after workflow. Until eventually, what started as a small document portal became a functioning platform.
But I had also reached the limit of what I could build alone.
Enter Will
That’s when Broki became a real software company.
I brought in my business partner, Will. He had around 15 years of software development experience and had also worked in project management.
He looked at what I had built and basically said:
“This is impressive… but we should rebuild the whole thing.”
JarrettMortgage expertise
- How a file should move
- Where brokers waste time
- The frustrations brokers deal with every day
WillSoftware expertise
- ~15 years of software development
- Architecture and security
- Turning ideas into real software
That was when I learned there are levels to software development. AI can make development incredibly powerful. But combine AI with experienced engineers who truly understand architecture, security and software development? That changes everything.
Why Broki is different
Broki was built from inside the mortgage industry.
Broki wasn’t created by a software company looking at mortgage brokers from the outside. It was created because I was a broker dealing with the exact same problems every day.
- I knew what a file should feel like.
- I knew where brokers waste time.
- I knew where communication gets lost.
- I knew how frustrating it was to constantly jump between systems.
- And I knew how much better the experience could be.
We didn’t build software and then try to make it work for mortgage brokers.
We started with the mortgage broker workflow and built the software around it.
Today
Today, Broki can help run your entire mortgage business.
And we’re still building.
Broki is designed to evolve with the way mortgage brokers actually work.
Our mission is simple
Give mortgage brokers better systems so they can build better businesses.
Less time chasing documentsLess time updating systemsLess time searching through emailsLess time doing repetitive admin
And more time helping clients, building relationships and growing your business.
The team
The people building Broki.
A mortgage broker, a seasoned software leader and a full-stack engineer. Small team, deep focus.
Chief Technical Officer
Will
Around 15 years in software development and project management. Rebuilt Broki from the ground up and leads its architecture, security and engineering.
Currently lives in Richmond, BC
Software Engineer · Full-stack
Martin
Full-stack engineer building Broki’s features end to end, from the database to the screens brokers use every day.
Currently lives in Richmond, BC
What’s next
The crazy part? We still feel like we’re just getting started.
We already have the next year of Broki mapped out. New workflows. New automations. New integrations. And features we believe are going to fundamentally change how mortgage brokers run their businesses.
We’re building the platform I always wished existed when I started brokering — and every future decision will be shaped by feedback from the brokers actually using it.
New workflowsNew automationsNew integrations
“Broki will never be finished. It will keep evolving alongside the brokers who use it.”— Jarrett White, Founder & CEO
Join us
Come build the future of mortgage brokering with us.
You don’t have to completely change the way you run your business to use Broki. Broki is designed to adapt to you.
Try it, build your workflow and see what your mortgage business can feel like when everything is finally organized in one place.
No commitment. Get fully set up before you decide.